Whether you’re just starting your business or trying to reach new heights, digital marketing plays a critical role in growing your business. If you’re not sure what type of marketing will give you the fastest results for your business, Read on to discover 10 ways that digital marketing can accelerate your business growth with digital marketing.
Create the Right Branding Assets
Every business has a story and a purpose. Your branding assets, such as logos, business cards, videos, graphics, and presentations, present your company in a particular way and help you to stand out from your competitors. Potential clients will use your branding assets to get to know your brand better and interact with your business.
Keep the following tips in mind when creating assets or revamping current ones. Know who you are targeting. Your assets are not just representing your business. They represent your customers as well. Keep it consistent. Make sure that each of your branding assets, such as your business cards, website design, and logo, look similar to avoid confusing potential customers. Be original. Try to make your branding something clients or customers will remember is unique to your business.
Have a User-Friendly and Responsive Website
If there’s one thing that’s holding you back from growing your business, it may be your website. If your site is difficult to navigate, you can only expect to lose potential customers. To avoid losing more customers, you need to have a user-friendly and responsive website. A user-friendly website has a consistent theme across pages, is fast, and the visitor can easily tell what your business is about within the first minute on the homepage. Avoid a bunch of pop-up forms unless you are offering a discount on an e-commerce website.
A responsive website design automatically resizes to fit the device on which it’s being viewed, no matter what device they’re using. A responsive website design is crucial in today’s world, where most people are using smartphones to browse the web. If your site isn’t responsive, you’ll lose potential customers who would like to engage with your business but can’t because your site doesn’t fit on their screen.
Boost Your SEO
To rank highly on organic search engine results, you need to have high-quality SEO content, and the site needs to be optimized. There are many different tools you can use to boost your SEO, including Google Analytics, Google Search Console, and Google Keyword Planner. WordPress offers several plugins to assist with on-page SEO. Hiring an SEO expert is normally the best route to take with this task if there is a budget to hire one. It is a difficult skill to just pick up on the fly.
Build a Solid Content Marketing Strategy
Your content strategy will outline exactly what content you are publishing and when. The content you create should be engaging and informative for your audience. Content marketing strategy involves aligning your message between channels. Create buyer personas to help decide what kind of content to create. Compare what other similar successful businesses in your industry are doing with their blog, social media, and press releases.
Optimize Social Media Channels
Most businesses are already engaging with customers on social media. If you’re not already engaging with your customers on social media, you’re missing out on a huge opportunity to increase brand awareness and reach new customers. Social media channels, such as Facebook and Instagram, are free to use and provide you with a great opportunity to boost your digital marketing strategy. What channels should you use? That depends on your business and your customers. You don’t need to have your business on every social media channel because the goal is to be great on the ones that are a good fit. Use your target audience and research which social media channels your target audience is on. Narrow this down to the most used social media channels by your target audience if you are running paid social media campaigns. Canva is a favorite for creating engaging social media creatives and graphics easily, even if you have little experience.
Start Building Loyalty and Grow Sales with Email Marketing
Email is one of the best ways to reach your customers, whether they are existing or new. A well-executed email marketing campaign can help you boost sales and increase customer loyalty. Depending on your budget, you can either hire a company to develop an email marketing strategy for you or you can do it yourself with a wide range of email marketing platforms available. The content of your emails should have value to your customers, but it should also have a call-to-action. Keep the number of call-to-actions per email to a minimum. Make sure the design of your emails is modern and is responsive on mobile devices.
Increase Business Growth Quickly With Paid Media
You can take your digital marketing strategy even further by implementing Google, Bing, or social media advertising. This can help you reach a wider audience and create brand awareness. Whether you are running PPC or Pay Per Click, Display, or Retargeting ads, research the keywords for your target audience, create engaging ads, and set a budget for your campaigns. You can create your ads and start getting more visitors to landing pages or your website. When building your ads, you need to remember that they have to be compelling to convert. You have a limited amount of time to grab your customers’ attention, so you need to make it count. You can target specific groups of people with paid advertising. This can help you to increase conversions in a short amount of time.
Use Video Marketing
Just the thought of creating a video might make you want to run in the other direction, but you shouldn’t ignore this powerful marketing tool. There’s a reason why 93% of companies use video for marketing. Video marketing can help you brand yourself as an authority in your industry and create more sales. Videos are extremely valuable for landing pages and product pages. They can help deliver information in a more personal way or get someone more interested.
Get Customer Reviews
While the old-fashioned way of word-of-mouth still exists today, the data shows that people now check online reviews of a business before making a purchase. You can ask happy customers to leave reviews on your website, social media, or Google. Make sure you monitor your reviews so your customers know you care. Whenever someone leaves a negative review, respond professionally and give them a way to contact you.
Measure Results with Analytics
Track your progress with all of your digital marketing efforts and change direction when necessary. There are many free tools, such as Google Analytics. Google Analytics also helps by gathering demographic data on your target audience and using it to boost your advertising metrics.