You don’t want to miss out on growing your email list with social media. It’s one of the best ways to reach more people and turn them into loyal customers. But you can’t just slap a newsletter signup form on your Facebook page and hope for the best. You need to get creative and offer value to your social media audience.
That’s why we’ve put together some of the best tips on how to use social media for your list building strategy. Whether you prefer Facebook, Instagram, Linkedin, Tiktok, Twitter, YouTube, or any other social media platform, you’ll find some ideas on how to attract and engage people to sign up.
Here are four ways you can use social media for to rev up your list building strategy:
You’ve probably heard the phrase “content is king” many times before. But do you know what makes content truly king? It’s not just about writing words on a page or recording a video. It’s about providing value to your audience and solving their problems. That’s why you need to create high value content that attracts, engages, and converts your social media followers into loyal fans and customers. But how do you do that?
The answer is simple: you need to offer them something they can’t resist. Something that is so valuable that they would gladly give you their email address in exchange for it. That’s where content marketing comes in. Content marketing is the art and science of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
Content marketing can take many forms, such as videos, webinars, PDF documents, podcasts, and more. But the most important thing is that your content must be aligned with your audience’s needs, interests, and goals. One of the best ways to create high value content is to offer a free course or an eBook that teaches your audience something they want to learn.
Remember, your goal is not to sell your product or service directly on social media. Your goal is to provide value first and build a relationship with your audience. Then, you can use email marketing to follow up with them and move them closer to the purchase decision.
By creating high value content that drives traffic and leads on social media, you will be able to grow your brand awareness, authority, and loyalty. You will also be able to generate more revenue for your business in the long run. Enhance Your Ad Targeting to Reach Specific Prospects
Don’t settle for vague criteria when you create a social media ad to grow your list. You need to know your ideal customers and reach your target audience. That’s how you can make the most of your social media strategy.
A great example of this is Facebook Ads, they are a cost-effective way to reach millions of users for all kinds of businesses and ads- especially list building campaigns.
How to Build Your Email List with Facebook Ads
Facebook ads are a great way to grow your email list and reach more potential customers. But you can’t just set up a generic ad and hope for the best. You need to know who you’re targeting and what they want.
That’s why you need to create customer personas for your list building content. Customer personas are fictional profiles of your ideal customers, based on their demographics, interests, pain points, and goals.
By creating customer personas, you can tailor your Facebook ads to appeal to different segments of your audience and offer them valuable content that solves their problems or helps them achieve their goals.
For example, if you’re a fitness coach, you might have different customer personas for people who want to lose weight, gain muscle, or improve their health. You can then create different lead magnets (such as eBooks, webinars, or quizzes) for each persona and use Facebook ads to promote them.
Here are some steps to create customer personas and use them for your list building strategy:
2. Identify common characteristics and patterns among your audience. You can group them by age, gender, location, income, education, hobbies, challenges, motivations, etc.
3. Create detailed profiles for each persona. You can give them names, photos, backgrounds, and personalities to make them more realistic.
4. Use your personas to craft your Facebook ads. You can use different images, headlines, copy, and calls-to-action for each persona, depending on what they respond to best.
5. Test and optimize your ads. You can use Facebook’s split testing feature to compare different versions of your ads and see which ones perform better.
By using customer personas for your list building strategy with Facebook ads, you can increase your conversions and grow your email list faster. This strategy can be used with a lot of the other platforms as well.
Grow content with industry leaders
If you have great content to offer but your reach is just a little short, industry influencers can help you maximize your exposure, grow your content and generate more email subscriptions. Think of this as a shortcut to getting more attention to your content without spending a lot of money. One of the keys to using this technique is building relationships with industry leaders and being open to sharing content with them. You can also consider allowing influencers to use your product or service for free to encourage them to spread the word. Find niche influencers who already share relevant topics.
Best practices for Website Landing Pages
Once you’ve published your content on social media, you can’t forget what happens when your visitors visit your fabulous landing page with your sign-up form. It’s important to optimize your landing pages to increase conversions and people signing up for your mailing list. An important consideration to keep in mind is the length of the opt-in form. For e-commerce pages, try asking for emails for a special discount on first time purchases. For businesses, try asking for email sign-ups to get a industry e-book. Give people a reason to sign up for your mailing list. Remember that a good email address is gold in marketing. You can use it to keep in touch with your prospects on a more personal level.